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The STAA team, led by our CEO Andy Fenner, is committed to advocating for the interests of our members and providing them with the resources and support they need to thrive. Based in our offices in London we offer a range of educational programs, networking opportunities, and advocacy efforts to help our members across the UK stay informed and connected with the latest developments in the industry.
Please contact info@ukstaa.org for more information.

Andy Fenner
CEO

Diane Lloyd
Events Director
Each year, STAA members elect a board to lead on the overall strategic direction of the association. Drawn from a wide range of backgrounds and businesses and each bringing their unique perspective to the role, STAA board members provide strategic vision and expert guidance to help the association meet its goals.

Graham Donoghue
STAA Chair
CEO, Sykes Cottages

Charlie Reith
UK & Ireland Government Affairs, Expedia Group

Louise Birritteri
CEO and Founder, Pikl

Dale Smith
Founder & Director, Host & Stay

Leo Walton
Growth Director, GUARDHOG

Shomik Panda
Founder and Managing Partner, Inline Policy

Carl Thomson
Public Policy Manager, UK, Airbnb

Dan Whiting
Bath Holiday Cottages

Merilee Karr
Founding STAA Chair
CEO Under the Doormat Group

Fiona MacConnacher
Public Affairs Manager, UK & Ireland at Booking.com