Meet the Team

The STAA team, led by our CEO Andy Fenner, is committed to advocating for the interests of our members and providing them with the resources and support they need to thrive. Based in our offices in London we offer a range of educational programs, networking opportunities, and advocacy efforts to help our members across the UK stay informed and connected with the latest developments in the industry.

Please contact for more information.

Andy Fenner

Andy Fenner

CEO

Diane Lloyd

Diane Lloyd

Events Director

The Board

Each year, STAA members elect a board to lead on the overall strategic direction of the association. Drawn from a wide range of backgrounds and businesses and each bringing their unique perspective to the role, STAA board members provide strategic vision and expert guidance to help the association meet its goals.

Graham Donoghue

Graham Donoghue

STAA Chair
CEO, Sykes Cottages

Charlie Reith

Charlie Reith

UK & Ireland Government Affairs, Expedia Group

Louise Birritteri

Louise Birritteri

CEO and Founder, Pikl

Dale Smith

Dale Smith

Founder & Director, Host & Stay

Leo Walton

Leo Walton

Growth Director, GUARDHOG

Shomik Panda

Shomik Panda

Founder and Managing Partner, Inline Policy

Carl Thomson

Carl Thomson

Public Policy Manager, UK, Airbnb

Dan Whiting

Dan Whiting

Bath Holiday Cottages

Past Chairs

Merilee Karr

Merilee Karr

Founding STAA Chair
CEO Under the Doormat Group

Fiona MacConnacher

Fiona MacConnacher

Public Affairs Manager, UK & Ireland at Booking.com

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