The Short Term Accommodation Association

Supporting the responsible growth of the short-term accommodation industry

Our mission

The UK Short Term Accommodation Association (STAA) was founded in 2017 with a clear purpose in mind: ensuring greater cooperation to tackle common industry challenges and seizing shared opportunities in this growing sector. To this end, we are seeking to work with all stakeholders towards a stable and supportive regulatory environment that promotes the UK as a global leader in the provision of short-term accommodation.

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Our impact

STAA members and the wider industry help to generate:

  • Providing more choice for consumers
  • Creating employment opportunities
  • Growing accommodation supply for travellers in more diverse locations
  • Enabling a more sustainable use of space
  • Adding income for government
  • Adding income for individuals
  • Supporting local business growth
  • Making the UK tourism industry more competitive

Key statistics:

The UK’s sharing economy has been predicted to expand at over 30% per year over the next decade, generating £18bn of revenue for platforms and facilitating about £140bn worth of transactions per year by 2025.
Source: PWC

A 2014 HomeAway/London School of Economics study found that the total spent per year by holiday rental clients in the UK is approximately £4.35 billion, creating over 95,000 jobs across the country.
Source: Vrbo

63% of hosts reported that Airbnb income helped them pay bills they would otherwise struggle to pay, and a typical Airbnb host in London earns around £3,000 by renting out for 33 nights a year.
Source: Airbnb

Our partners

The STAA has partnered with Quality in Tourism (QIT) to carry out accreditation for hosts and property management companies operating in the homestay environment. Accreditation is annual to ensure hosts and companies continue to meet best practice and consumers can trust the accreditation.

More about our partners


Our marketplace helps anyone in the industry find reputable companies in the sector that you can trust to support the growth of your business. There are two types of companies in our marketplace, accredited property managers (members) for owners who want to professionally short-let their property and suppliers (affiliates) who provide services to hosts and companies. We offer special discounts to members.

Explore the marketplace

Become a member

The STAA offers membership for short-term rental hosts, short-term rental businesses, and companies supplying or assisting the short-term rental industry.

Members include:

See the full list here
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