We have a new STAA Chair! Sykes CEO joins the team

The STAA Announces New Chair to Lead the Future of Short-Term Rental Travel and Tourism

We are proud to announce the appointment of Graham Donoghue, CEO of Sykes Holiday Cottages and Forge Holiday Group, as our new Chair. Graham Donoghue, a widely respected figure in the industry, brings a wealth of experience and strategic acumen to this pivotal role. His leadership is expected to be instrumental in guiding the STAA’s initiatives during a transformative period for the short-term rental (STR) sector.

With a dedicated team led by CEO Andy Fenner, Graham’s appointment bolsters a leadership group committed to fostering responsible growth, advocating for fair regulation, and ensuring a sustainable future for STR travel and tourism. His extensive expertise in the field positions him as an ideal candidate to navigate the evolving challenges and opportunities within this dynamic industry.

A Vision for Responsible Growth

Graham Donoghue expressed his enthusiasm for taking on this new role:

“I am deeply honoured to assume this position at such an important juncture for the short-term rental industry. The STAA serves as the national voice for STR travel and tourism, working tirelessly to support property managers, platforms, and individual owners as they adapt to an ever-changing regulatory landscape. Now more than ever, we must champion responsible growth that benefits businesses, communities, and guests alike.

“I am particularly looking forward to participating in the upcoming Short Stay Summit, where I will be engaging in dialogue with VisitBritain CEO Patricia Yates about the future of UK tourism. This summit provides a unique opportunity to share our vision for the sector and explore how innovation and sustainability can drive progress together.”

Strengthening Advocacy and Representation

Andy Fenner, CEO of the STAA, welcomed Graham’s appointment with optimism:

“Graham’s leadership and profound understanding of STR travel and tourism will be invaluable as we continue to expand our reach to property managers across the UK. The STAA has established itself as a leading voice in policy discussions surrounding short-term rentals, and Graham’s expertise will play a crucial role in ensuring that we represent our sector effectively. I am excited to work alongside him to strengthen our industry’s position and highlight its positive contributions to the UK’s visitor economy.”

The STAA represents a diverse membership base ranging from global platforms to independent property owners. Its mission is focused on promoting fair regulation while ensuring sustainable growth within the sector. By championing collaboration between stakeholders, the organisation aims to create an environment where STR accommodation can thrive while supporting local communities and economic development.