Tourism helps communities thrive.

Tourism supports local businesses, sustains year-round employment and brings economic benefits to towns, villages and rural destinations across the UK.

For many people, a holiday is an opportunity to rest, reconnect and recover. Each year, UK STAA members work with charity partners to widen access to breaks, support wellbeing and help people facing challenging circumstances.

Our Charity Partner for 2026

We're proud to partner with the Forces Employment Charity as part of our commitment to supporting armed forces veterans transitioning into civilian careers.

The Forces Employment Charity helps veterans and service leavers find meaningful employment, while providing access to a highly skilled talent pool with experience in logistics, hospitality, customer service and property management.

This partnership reflects our commitment to supporting those who have served our country and creating positive opportunities within the short-term rental sector.

Previous Charity Partners

We are proud to have supported a range of charities and community initiatives, including:

• Blue Light Escapes supporting emergency services and armed forces personnel with well-deserved breaks
• Family Holiday Charity helping families access much-needed holidays and time away together
• TimeAway supporting families of children living with long-term health conditions
• Other community and wellbeing-focused initiatives chosen by UK STAA members across the UK